Broadfield advises Wilfreda Beehive on sale to FirstGroup

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Broadfield advises Wilfreda Beehive on sale to FirstGroup

21 April 2026


Our team has advised the shareholders of Wilfreda Beehive, a Doncaster-based coach operator, on the sale of the business to FirstGroup. Broadfield lawyers guided the sellers throughout the entirety of the transaction, delivering legal support to ensure a seamless and successful completion.

Founded in 1949, Wilfreda Beehive is a family-run bus and coach operator based in South Yorkshire which has become one of the most respected and trusted coach holiday brands in the UK. The sale marks a significant milestone on the company’s growth trajectory and secures its future through being able to benefit from the scale, investment and expertise of a national operator.

The Broadfield team consisted of Partner Mark Metcalfe, Legal Director Ami Bhatt, Solicitor Lauren Wallace, and Trainee Solicitor Lewis James.

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