Broadfield Advises Waylands on Honda, Omoda and Jaecoo Dealership Acquisitions

Insights

Broadfield Advises Waylands on Honda, Omoda and Jaecoo Dealership Acquisitions

5 August 2025


Broadfield has advised Waylands on the acquisition of Honda, OMODA and JAECOO dealerships in Bristol and a Honda dealership in Cardiff from HSH Motor Group.

The acquisition strengthens Waylands’ coverage in the South West, Wales and the Thames Valley to 16 locations with their automotive brand partners. The group now represents Volvo, Polestar, Kia, Honda, OMODA, JAECOO and MG.

The Broadfield team was led by Partners Stephanie Perry (Corporate) and Bhaminee Sharma (Real Estate), Senior Associate Michelle Gorman (Corporate) and Senior Associate Asten Hawkes (Employment).

“We have worked alongside the Waylands team for several years supporting their growth across the region. This was an important acquisition, building their reach across the region with some of the UK’s most exciting automotive brands, and we are thrilled to be part of their journey.”

Stephanie Perry

Partner

“We are delighted to continue our expansion of the group through partnership with Honda, OMODA and JAECOO. All these brands are bringing exciting new EV and hybrid offerings to our customers on top of established product ranges. Their innovation, specifically in the development of hybrid powertrains, is particularly exciting. We are grateful to our long-term legal advisers Broadfield for their expert and timely advice that enabled us to get this deal done.”

John O’Hanlon

CEO at Waylands

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